Myth says that between 80 to 90 percent of products fail. That provides a scary outlook for the lean startup. The actual cross-industry failure rate ranges between 30 to 49 percent, according to SpeckyBoy Design Magazine
That still means that after all the hard work a startup puts into its minimum viable product (MVP), one-third to a half will fail. When it is your product that fails, what do you do to successfully pivot and get back on track?