It seems like every second client I talk to at the moment is sick of their current CRM (customer relationship management) software and looking for a new one. Many of the folks we talk to run non-profit organisations, which makes it a little trickier to track down the right choice of CRM.
Simplicity is the hallmark of a great Customer Relationship Management system. Put fancy features lists, bells and whistles to one side because a CRM only needs to be two things: easy to use and easy for external systems to talk to.
That’s not such an easy thing to answer. Let us explain why. I was at Museums and the Web 2015, commiserating with staff from a few small museums who didn't have a way to sell tickets online. A speaker mentioned that their (major) museum sold tickets using Tessitura. The person next to me (from a small art museum with no ticketing) asked me how to spell it as she wrote it down. It struck me how much museums rely on each other’s technology choices, and how easily such reliance is formed.