https://leadingedgeforum.com/publication/the-future-is-more-predictable-than-you-think-a-workbook-for-value-chain-mapping-2336/Topographical maps have been essential throughout history in helping communicate location, identify resources, and dictate movement across physical landscapes for centuries. Simon Wardley is an expert in a different kind of mapping — the kind that helps businesses to succeed in a shifting landscape of technology and value. It’s through these strategies that Wardley has revolutionised how businesses map their processes, in order to create more effective and efficient business structures.
Data, data, data. We've all heard about it. It has become a hot topic in just about every news cycle. It has allowed companies to create more targeted and personalized marketing campaigns than ever before. Its misuse is the basis for multiple ongoing lawsuit. It is seen as one of the most valuable resources on the planet. And there is a strong argument for it. However, many businesses are making the mistake of thinking that the data they are collecting and the way they are structuring it is going to help them with innovation. Data, on its own, doesn't cut it. You need more.
Good ideas power the world. But a good idea isn't enough to create change in the world. To create something new, something world-changing, a new idea has to take a form that fits the needs of enough people. Ideally, at least in a business, enough people who want to pay for it!