The future of GLAMkit and CRMs

Written by Dr Greg Turner
Published on 18 Jul 2017

Our projects for ACMI and SFMOMA were great successes, but they’re only the beginning of what can be accomplished by having GLAMkit talk to Tessitura or other CRMs. Let's see what else we can do…

Personalisation

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Connecting Tessitura with a museum website makes it possible to store and act on individual history to personalise a visitor’s experience ...


Case study: Integrating Tessitura and SFMOMA

Written by Dr Greg Turner
Published on 13 Jul 2017

 Method: A fully integrated purchasing and payment interface.

The SFMOMA website was a large, intricate build. The website was the first expression of SFMOMA's new brand, and needed to sell tickets and memberships in advance of the opening of the new SFMOMA building in San Francisco.

We completely replaced TNEW, integrating GLAMkit with a Tessitura middleware built in .NET ...


Case study: Tessitura and the Australian Centre for the Moving Image

Written by Dr Greg Turner
Published on 11 Jul 2017

Method: Integration by linking to TNEW

We built the website for ACMI very quickly: from brief to launch in three months. We could deliver because GLAMkit, our CMS for the cultural sector, is ready-made for museum websites.

IC has done the hard work of nutting out common requirements for galleries and museums, so a huge benefit of going with them ...


How do you integrate with Tessitura?

Written by Dr Greg Turner
Published on 6 Jul 2017

You’ve decided Tessitura is the CRM for your museum. In theory, not integrating with Tessitura is possible. Tessitura has its own ecommerce interface for selling tickets (TNEW), and it’s possible to redirect people to that site from yours. But what seems easy at first often creates a lot of work in the end.

Hard manual labour versus integration ...


Two things your museum CRM must be

Written by Dr Greg Turner
Published on 4 Jul 2017

Simplicity is the hallmark of a great Customer Relationship Management system. Put fancy features lists, bells and whistles to one side because a CRM only needs to be two things: easy to use and easy for external systems to talk to.

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If your museum has never had a CRM, it’s easy to be tempted by CRM vendor’s checklists ...


Does your museum need Tessitura?

Written by Dr Greg Turner
Published on 29 Jun 2017

That’s not such an easy thing to answer. Let us explain why. I was at Museums and the Web 2015, commiserating with staff from a few small museums who didn't have a way to sell tickets online. A speaker mentioned that their (major) museum sold tickets using Tessitura. The person next to me (from a small art museum ...


Does your museum need a CRM?

Written by Dr Greg Turner
Published on 27 Jun 2017

Every customer relationship management system (CRM) we’ve met at IC falls down at the most crucial moment: when someone wants to give the museum money.

That’s because what makes a good museum CRM is very different from what makes a good museum ecommerce experience. One is about understanding you, your data and business needs; the other is about ...




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