Who Is Yves Pigneur and Why Should Entrepreneurs Know?

Written by Dr Timothy Mansfield
Published on 14 Dec 2017

People talk a lot about “business models” and “value propositions” these days. No-one understand what that means better than Dr Yves Pigneur.

So… Who is Yves Pigneur?

Dr. Pigneur has dedicated his life to helping start-ups get ahead in competitive markets. With the help of his colleague, Alexander Osterwalder, Pigneur devised the Business Model Canvas. This tool along with strategies ...

Lean Startup: Why Minimum Viable Product Matters

Written by Dr Timothy Mansfield
Published on 19 Oct 2017

Minimum Viable Product is a term that is often used in business and marketing but it is not usually clearly defined because it's not that easy to "get". When you understand how powerful the idea is, you'll understand why minimum viable product matters.

One of the most important lean startup techniques is called the minimum viable product. Its ...

How to make sure your startup idea is right

Written by Dr Timothy Mansfield
Published on 5 Oct 2017

The Lean Startup Build-Measure-Learn process, described on the lean startup website, is the key to how to make sure your startup idea is right. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers want to buy.


Before any building, the entrepreneur comes up with a tentative idea for a ...

Your Minimum Viable Product Failed: Now What?

Written by Kelly Schreiber
Published on 26 Sep 2017

Myth says that between 80 to 90 percent of products fail. That provides a scary outlook for the lean startup. The actual cross-industry failure rate ranges between 30 to 49 percent, according to SpeckyBoy Design Magazine

That still means that after all the hard work a startup puts into its minimum viable product (MVP), one-third to a half will fail ...

What is the Minimum Viable Product for a Lean Startup?

Written by Kelly Schreiber
Published on 12 Sep 2017

A Minimum Viable Product (MVP) is the simplest experimental release that can start the build-measure-learn cycle for lean development. By quickly getting started with the cycle, a startup is able to begin learning what works best and developing the features that are most in demand.

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What features should my MVP have?

According to Eric Ries in this video, most entrepreneurs ...

Five Principles of Lean Startups

Written by Kelly Schreiber
Published on 5 Sep 2017

Startups face many challenges and only the best go on to become successful companies. One issue that holds traditional startups back is that they often start with a product idea and then build it without making sure there is a market for it. Often, a startup will fail because it does not deliver something that people actually want.

A lean ...

The Lean Startup Method: What is it?

Written by Kelly Schreiber
Published on 29 Aug 2017

90% of startups fail. This remarkable statistic is attributable to two factors: poor management and an unwillingness to gauge prospective customer interest. The Lean Startup method remedies this common issue by turning ineffectual chaos into actionable order.

Okay, what is a lean startup?

"Lean Startup" is a product development and management method that is especially tailored for startups. It is ...

What is a Lean Startup?

Written by Kelly Schreiber
Published on 22 Aug 2017

A lean startup is a startup that uses specific practices to deliver valuable products efficiently. Eric Ries developed the early ideas for a lean startup. Since then, many companies have adopted this model successfully. Here are some of the most important aspects of a lean startup. 

Build a product with value

Traditional startups start with a product and then try ...

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