Articles for tag
Two things your museum CRM must be
Simplicity is the hallmark of a great Customer Relationship Management system. Put fancy features lists, bells and whistles to one side because a CRM only needs to be two things: easy to use and easy for external systems to talk to.
If your museum has never had a CRM, it’s easy to be tempted by CRM vendor’s checklists ...
Does your museum need Tessitura?
That’s not such an easy thing to answer. Let us explain why. I was at Museums and the Web 2015, commiserating with staff from a few small museums who didn't have a way to sell tickets online. A speaker mentioned that their (major) museum sold tickets using Tessitura. The person next to me (from a small art museum ...
Does your museum need a CRM?
Every customer relationship management system (CRM) we’ve met at IC falls down at the most crucial moment: when someone wants to give the museum money.
That’s because what makes a good museum CRM is very different from what makes a good museum ecommerce experience. One is about understanding you, your data and business needs; the other is about ...