What Is Jobs-To-Be-Done Theory?

Written by Dr Timothy Mansfield
Published on 7 Aug 2018

Data, data, data. We've all heard about it. It has become a hot topic in just about every news cycle. It has allowed companies to create more targeted and personalized marketing campaigns than ever before. Its misuse is the basis for multiple ongoing lawsuit. It is seen as one of the most valuable resources on the planet. And there ...


Who is Simon Wardley? And how can he help your business?

Written by Dr Timothy Mansfield
Published on 14 Aug 2018

https://leadingedgeforum.com/publication/the-future-is-more-predictable-than-you-think-a-workbook-for-value-chain-mapping-2336/Topographical maps have been essential throughout history in helping communicate location, identify resources, and dictate movement across physical landscapes for centuries. Simon Wardley is an expert in a different kind of mapping — the kind that helps businesses to succeed in a shifting landscape of technology and value. It’s through these strategies that Wardley has ...


Who Is Yves Pigneur and Why Should Entrepreneurs Know?

Written by Dr Timothy Mansfield
Published on 14 Dec 2017

People talk a lot about “business models” and “value propositions” these days. No-one understand what that means better than Dr Yves Pigneur.

So… Who is Yves Pigneur?

Dr. Pigneur has dedicated his life to helping start-ups get ahead in competitive markets. With the help of his colleague, Alexander Osterwalder, Pigneur devised the Business Model Canvas. This tool along with strategies ...


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