An Early Lean Startup Success: IMVU

Written by Kelly Schreiber
Published on 26 Oct 2017

Co-founded in 2004 by Eric Ries (the author of The Lean Startup and creator of the concept), IMVU was one of the first successful lean startups. It is a large virtual 3D chat environment where you can dress up an avatar, create a home page for it, and talk with new people online. The original product the company made did ...


Lean Startup: Why Minimum Viable Product Matters

Written by Dr Timothy Mansfield
Published on 19 Oct 2017

Minimum Viable Product is a term that is often used in business and marketing but it is not usually clearly defined because it's not that easy to "get". When you understand how powerful the idea is, you'll understand why minimum viable product matters.

One of the most important lean startup techniques is called the minimum viable product. Its ...


What is a Good CRM for a Non-Profit?

Written by Dr Timothy Mansfield
Published on 12 Oct 2017

It seems like every second client I talk to at the moment is sick of their current CRM (customer relationship management) software and looking for a new one. Many of the folks we talk to run non-profit organisations, which makes it a little trickier to track down the right choice of CRM.

Coincidentally, we've been blogging about CRMs for ...


How to make sure your startup idea is right

Written by Dr Timothy Mansfield
Published on 5 Oct 2017

The Lean Startup Build-Measure-Learn process, described on the lean startup website, is the key to how to make sure your startup idea is right. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers want to buy.

Build

Before any building, the entrepreneur comes up with a tentative idea for a ...


Launching: Tarnanthi

Written by Dr Timothy Mansfield
Published on 27 Sep 2017

TARNANTHI returns in 2017, presenting the art of Australia’s oldest living culture on an unprecedented scale. A platform for artists from across the country to share important stories, TARNANTHI sheds new light on contemporary Aboriginal and Torres Strait Islander art.

One of the best things about websites for art museums is the imagery. Every website benefits from great content ...


Your Minimum Viable Product Failed: Now What?

Written by Kelly Schreiber
Published on 26 Sep 2017

Myth says that between 80 to 90 percent of products fail. That provides a scary outlook for the lean startup. The actual cross-industry failure rate ranges between 30 to 49 percent, according to SpeckyBoy Design Magazine

That still means that after all the hard work a startup puts into its minimum viable product (MVP), one-third to a half will fail ...


Launching: Sydney Craft Week

Written by Dr Timothy Mansfield
Published on 20 Sep 2017

… Sydney Craft Week is a ten-day festival celebrating the beauty of the handmade and the pleasure of making, bringing together Sydney’s contemporary craft community in a city-wide festival for the very first time.

Screenshots on various devices of a Sydney Craft Week event page

We're really proud when we get to launch big, complex sites, but it's even more fun and just as interesting to do small projects ...


What is Product-Market Fit for a Lean Startup?

Written by Kelly Schreiber
Published on 19 Sep 2017

Product-market fit means that the product is well suited to its target market. In other words, there are a lot of real users interested in pay actual money for the product. A startup needs to do rigorous testing during development to achieve this fit. Here are some necessary aspects of product-market fit for a lean startup to consider.

Choosing a ...


What is the Minimum Viable Product for a Lean Startup?

Written by Kelly Schreiber
Published on 12 Sep 2017

A Minimum Viable Product (MVP) is the simplest experimental release that can start the build-measure-learn cycle for lean development. By quickly getting started with the cycle, a startup is able to begin learning what works best and developing the features that are most in demand.

Screen Shot 2017-07-19 at 3.03.00 pm.png

What features should my MVP have?

According to Eric Ries in this video, most entrepreneurs ...


Five Principles of Lean Startups

Written by Kelly Schreiber
Published on 5 Sep 2017

Startups face many challenges and only the best go on to become successful companies. One issue that holds traditional startups back is that they often start with a product idea and then build it without making sure there is a market for it. Often, a startup will fail because it does not deliver something that people actually want.

A lean ...


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