An Early Lean Startup Success: IMVU

Written by Kelly Schreiber
Published on 26 Oct 2017

Co-founded in 2004 by Eric Ries (the author of The Lean Startup and creator of the concept), IMVU was one of the first successful lean startups. It is a large virtual 3D chat environment where you can dress up an avatar, create a home page for it, and talk with new people online. The original product the company made did ...

Lean Startup: Why Minimum Viable Product Matters

Written by Dr Timothy Mansfield
Published on 19 Oct 2017

Minimum Viable Product is a term that is often used in business and marketing but it is not usually clearly defined because it's not that easy to "get". When you understand how powerful the idea is, you'll understand why minimum viable product matters.

One of the most important lean startup techniques is called the minimum viable product. Its ...

What is a Good CRM for a Non-Profit?

Written by Dr Timothy Mansfield
Published on 12 Oct 2017

It seems like every second client I talk to at the moment is sick of their current CRM (customer relationship management) software and looking for a new one. Many of the folks we talk to run non-profit organisations, which makes it a little trickier to track down the right choice of CRM.

Coincidentally, we've been blogging about CRMs for ...

How to make sure your startup idea is right

Written by Dr Timothy Mansfield
Published on 5 Oct 2017

The Lean Startup Build-Measure-Learn process, described on the lean startup website, is the key to how to make sure your startup idea is right. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers want to buy.


Before any building, the entrepreneur comes up with a tentative idea for a ...

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