Spend some time around museums and galleries and you keep bumping into one, ubiquitous piece of software: Tessitura.
Initially developed by The Metropolitan Opera as an integrated application for customer service, it was adopted early on by other performing arts organisations. Eventually the non-profit Tessitura Network formed to support the software's ongoing development.
Cultural and arts organisations all over the world — including some of our clients — use Tessitura for customer relationship management (CRM), bookings, ticketing, donations and fund-raising.
Over the next few weeks, we're going to specifically explore Tessitura as a museum CRM – what a CRM is, why a museum might want one and why it's useful to integrate a Tessitura with a museum website and its content management system.
Here are the posts:
- Does Your Museum Need A CRM?
- Does Your Museum Need Tessitura?
- Two things your museum CRM must be
- How do you integrate with Tessitura?
- Case study: Tessitura and the Australian Centre for the Moving Image
- Case study: Integrating Tessitura and SFMOMA
- The future of GLAMkit and CRMs
If you're interested in discussing how to integrate Tessitura more effectively with your website, get in touch! We'd love to hear about your project.