Spend some time around museums and galleries and you keep bumping into one, ubiquitous piece of software: Tessitura.
Initially developed by The Metropolitan Opera as an integrated application for customer service, it was adopted early on by other performing arts organisations. Eventually the non-profit Tessitura Network formed to support the software's ongoing development.
Cultural and arts organisations all over the world — including some of our clients — use Tessitura for customer relationship management (CRM), bookings, ticketing, donations and fund-raising.
Over the next few weeks, we're going to specifically explore Tessitura as a museum CRM – what a CRM is, why a museum might want one and why it's useful to integrate a Tessitura with a museum website and its content management system.