Latest Posts

  • Lean Startup

    Lean Startup: Why Minimum Viable Product Matters

    Dr Timothy Mansfield | 19 October 2017

    Minimum Viable Product is a term that is often used in business and marketing but it is not usually clearly defined because it's not that easy to "get". When you understand how powerful the idea is, you'll understand why minimum viable product matters.

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  • CRM

    What is a Good CRM for a Non-Profit?

    Dr Timothy Mansfield | 12 October 2017

    It seems like every second client I talk to at the moment is sick of their current CRM (customer relationship management) software and looking for a new one. Many of the folks we talk to run non-profit organisations, which makes it a little trickier to track down the right choice of CRM.

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  • Lean Startup

    How to make sure your startup idea is right

    Dr Timothy Mansfield | 5 October 2017

    The Lean Startup Build-Measure-Learn process, described on the lean startup website, is the key to how to make sure your startup idea is right. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers want to buy.

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  • launch

    Launching: Tarnanthi

    Dr Timothy Mansfield | 27 September 2017

    TARNANTHI returns in 2017, presenting the art of Australia’s oldest living culture on an unprecedented scale. A platform for artists from across the country to share important stories, TARNANTHI sheds new light on contemporary Aboriginal and Torres Strait Islander art.

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  • Lean Startup, mvp

    Your Minimum Viable Product Failed: Now What?

    Kelly Schreiber | 26 September 2017

    Myth says that between 80 to 90 percent of products fail. That provides a scary outlook for the lean startup. The actual cross-industry failure rate ranges between 30 to 49 percent, according to SpeckyBoy Design Magazine

    That still means that after all the hard work a startup puts into its minimum viable product (MVP), one-third to a half will fail. When it is your product that fails, what do you do to successfully pivot and get back on track?

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  • launch

    Launching: Sydney Craft Week

    Dr Timothy Mansfield | 20 September 2017

    … Sydney Craft Week is a ten-day festival celebrating the beauty of the handmade and the pleasure of making, bringing together Sydney’s contemporary craft community in a city-wide festival for the very first time.
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  • Lean Startup

    What is Product-Market Fit for a Lean Startup?

    Kelly Schreiber | 19 September 2017

    Product-market fit means that the product is well suited to its target market. In other words, there are a lot of real users interested in pay actual money for the product. A startup needs to do rigorous testing during development to achieve this fit. Here are some necessary aspects of product-market fit for a lean startup to consider.

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  • Lean Startup

    What is the Minimum Viable Product for a Lean Startup?

    Kelly Schreiber | 12 September 2017

    A Minimum Viable Product (MVP) is the simplest experimental release that can start the build-measure-learn cycle for lean development. By quickly getting started with the cycle, a startup is able to begin learning what works best and developing the features that are most in demand.

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  • Lean Startup

    Five Principles of Lean Startups

    Kelly Schreiber | 5 September 2017

    Startups face many challenges and only the best go on to become successful companies. One issue that holds traditional startups back is that they often start with a product idea and then build it without making sure there is a market for it. Often, a startup will fail because it does not deliver something that people actually want.

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